This is a photograph of H&M on Bay Street in Rotten City, I mean Emeryville, next to Oakland, CA.

The entire store is full of clothing that is black or white. Some articles of clothing are black and white.

Did the holiday season included no colorful clothing ?!

I went in to get a closer look. I did spot a few things in a slightly muted red hue but the “exit” signs are the liveliest things in the store.

The shopping center is bright with white lights. No colored lights.

Everyone is playing it safe. It seems to be the state of things these days, mid November 2024

One third of the US is dressing in white. One third is dressed in black and the third of the country doesn’t care.

Thus we move into the holiday season

Somber and without color.